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Online Profiles – Managing your Identity

Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.

Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want to hide some parts of your life online. How can you achieve this?

Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. This included his images. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. This includes the images taken when he was in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.